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Our
number one service is that we get to know you, your
business, your success stories, your challenges, your
goals, your product/service, your target audience,
your market and everything in between.
With a group of talented and dedicated creative people,
we are proud to offer all of the services below to our
clients. By having our core services performed in-house,
we maintain creative control for you and make sure that
your message and goals are achieved with consistency, enabling
your brand to become more powerful. And we’re proud
to bring our partnerships to the table when needed for
large media planning and buying, and back-end database
programming.
Click on each service below for our viewpoint.
• Branding
• Advertising - Campaign/Promotional
• Marketing - Planning/Development
• Public Relations
• Web
Design, Development & Marketing
• Copywriting
• Collateral & Sales Design
• Interactive Messages
• Direct Advertising
• Media Placement
At no additional cost to our clients we have strategically partnered
with The Ward Group. The Ward Group is our Media Planning, Research
and Placement
partner.
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Branding
What you are seen as, perceived as and “believed to be” is a power
behind every purchase by your customers. Your brand is not just your logo. When
a business transaction is made a bond has been made, but what people forget is
a bond is made from the very beginning. We focus on making your customers believe
in your company before they even meet you in person. Your brand is your reputation.
It must be presented trustingly from the very beginning. A brand is a belief
and idea of who you are. First impressions are important, but what is underneath
will prove to be the strength of your company’s image.
Advertising – Campaign/Promotional
With so many Advertising options available today the strength and uniqueness
of your message is the key to separating your company from the crowd. We want
to separate your message from the crowd! Not far enough to lose the scope of
your message, but close enough for your customers to really “get you” as
a company and grab on to your true value you bring to them.
Marketing – Planning/Development
Once you have a great message, you must know where to put it, how much it will
cost and how you will know you are getting an ROI. Whether your ROI is based
on pure increase in sales, building your brand above others or a promotional
launched initiative….you must be in the right place at the right time.
Tracking and analyzing the results, no matter how big or small, is key to understanding
the “compass” of your Advertising campaign.
Public Relations
mundayMorning PR is dedicated to helping you achieve results that affect your
bottom line. Whether your organization needs help securing media coverage, launching
a new product, or establishing a leadership position in the market, mundayMorning
PR
will work with you to develop a strategic campaign that will deliver – with
measurable results.
mundayMorning’s PR services include:
• Public Relations
• Media Relations
• Media Training
• Strategic Message Development
• Press & Analyst Tours
• Industry Analyst Relations
• Trade Show Support
• Speaking Engagements
• Press Conference Planning & Execution
• Media/Press Kit Development
• Special Events Planning
For more information, feel free to contact us at pr@mundaymorning.com.
Web Design, Development & Marketing
The internet has grown into the number one sales person. There is no reason why
you cannot implement the same “hand shake”, “look you in the
eye” and “we’ll take care of you” feeling to your customers
through your web site that has been done with a sales staff for 100 years. Customers
either stumble across your web site, find it on purpose or are driven there by
you….all the same, your web site must present your company in an acceptable
fashion. It must be designed aesthetically pleasing to the customer, it must
present your ideas coherently, it must have open arms, it must drive them to
your ultimate goals and it must be found.
Copywriting
What you say and how you are saying it is vital to continuing your customer’s
understanding and “buying into” your product and/or service. Some
say 75% of advertising is headline driven. We believe that to be true, but the
remaining 25% is 75% of your true message. When you bank on just headlines and
statements to drive your success, you are leaving out those long-term and hopefully,
dedicated customers who actually want to read about you and your entire message.
We’re here to drive your entire message home and make it fluid from headline
to finish.
Collateral & Sales Design
Your collateral pieces must catch the eye of your customers. Your materials,
which should all drive your customer closer to a sale, must pull your customer
in and keep them there. Your whole message needs to get across. Tying the knot
between your web site, your Collateral Materials and your other Messages is essential
to the whole sales cycle. Your Collateral Materials need to do what they're meant
to do, be memorable and make a difference.
Interactive Messages
There are many ways to allow (or persuade) your customer to interact with your
message. Using the right amount of interactivity and control, you can tailor
your message
to a preciseness that is like no other. You are basically giving your customers
the best opportunity to “test” your sales pitch when you give them
the power to actually interact with your message. You have the ability to take
them down a specific path with Interactive Media.
Direct Advertising
Some people might say direct advertising is a numbers game, and you can count
on
a 1-2% return. That might be true in some cases, but when utilized correctly,
it is much more than just a numbers game. Analyzing detailed customer data, tailoring
the message to specific target audiences and using a unique vehicle can bring
much more to the table than just response rates. It can bring the start of a
relationship to the forefront. Direct advertising is just part of an integrated
approach we take in tying strategic marketing efforts together.
Media Placement
You need to know where to put your messages, how many times you need to be there
and how many people will see your messages. Whether you need a local, regional
or national Media Plan you need expert advice. Understanding Media and how it
all works together takes years of experience and knowledge. That is why we have
partnered with The Ward Group. Established in 1985, The Ward Group is proud to
call themselves Media Stewards. They know how to discover, analyze and implement
customized Media Plans for your company. Media is their expertise.
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