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Client: Systemware
TS
Project: Direct Mail
Details: We were asked by Systemware TS to create
a promotional campaign that would catch the attention
of quality assurance and IT managers, in large corporations,
across the United States. Not only did we catch their
attention – we held it. Using a unique campaign
concept based on a fluffy pillow, a captivating headline
and compelling landing page, we opened doors for Systemware’s
sales team by creating warm sales calls to potential
clients who could finally see their regression-testing
needs being addressed.
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