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Client: Sotherby
Homes
Project: Television Spots
Details: After producing Sotherby’s print
ad campaign, we followed the concept up with Television
ads. We were able to “bring to life” the
printed advertisements in these 30-second spots. We wanted
these commercials to start by drawing the viewer in and
keep them guessing as to what is going on. It is only
at the end of the commercial do you really “get” what
has been unveiled throughout the commercial. These spots
ran on CBS 11 and UPN 21.
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