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Client: Sotherby
Homes
Project: Print Campaign
Details: When we created this new ad campaign
for Sotherby Homes, we wanted to venture outside the
typical homebuilder advertising box. With the use of
photo shoots, we decided to do the un-thinkable, and
that was to NOT focus on the product itself. We focused
on the "feeling" the product brings you. Consumers
tend to buy on emotion. Seeing the "wow" in
the faces of the on-lookers says it all. "...It
Must Be A Sotherby" was all we needed to say to
tie it all together.
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