This diversity ad was created to show that diversity in the workplace was just as important as the diversity in how Novation delivers each of their service offerings. By using a simple photograph with a simple background, we were able to make an analogy between the Novation brand and the uniqueness they deliver.
We utilized clean, simple design, short creative headlines and phenomenal photography to produce the perfect complement to the product the client is selling. These half-page ads were developed to create the feeling a consumer would have if they decorated their home with this unique brand of home dˆ©cor.
These ads were developed within a series of ads marketing their business-to-business services. Using sophisticated headlines and photography to match, these full-page ads quickly gained the attention of the targeted audience, allowing them to build confidence and trust in the services offered to their target market.
This campaign extends the concept of the tagline we developed, "Closer Than You Think." Building a 3-dimensional feel for the ads allowed us to communicate 'something so close, you can almost touch it.' A series of ads were built to illuminate the different seasons which can be enjoyed in this East Texas waterfront community.
We developed this ad campaign for Anderson Hanson Blanton's client, K. Hovnanian Homes. We built the campaign around the fact that when you live in a K. Hovnanian home, you live in the most popular home in the neighborhood!
This ad campaign was built with a ’Äòtwist’Äô in mind. By creating an ad that has the look that would be expected for a high-end homebuilder coupled with a headline that would also be expected, we were able to throw in the ’Äòcurve ball’Äô with the final statement showing the benefit of buying a Newcaslte Home was for the entire family.
This ad campaign was part of this facility's launch to the general public about their unique patient benefits. We highlighted these benefits in a unique way by writing headlines that caught the target audience off guard, all while highlighting their value proposition and specialized care and treatments to their patients.
In this competitive auditing industry, asking a prospect to change over to a new auditing firm is extremely difficult. The analogy we created was one that most can relate to - the idea that we get so honed in on using the same person or company to perform a service for us, we don't stop and think if they are actually the best fit.
We've developed a new brand campaign for this national network of specialized rehabilitation hospitals. The new look allows us to craft a specific message for each facility and still maintain consistency in the design.
